Hipcricket(R), Inc. ("Hipcricket"), the one-stop mobile marketing and advertising subsidiary of Augme(R) Technologies, Inc. , today announced that American Beverage Corporation is leveraging the company's AD LIFE(R) mobile marketing and mobile advertising platform for its summer promotion of Daily's ready-to-drink cocktails.
With an innovative and constantly expanding line of refreshing ready-to-drink cocktails including the number one brand of frozen pouch cocktails, Daily's is American Beverage's premium brand. In order to promote the entire line of Daily's cocktails, American Beverage turned to Hipcricket to manage its mobile marketing strategy. Mobile has taken the lead in digital marketing, because consumers are seldom separated from their smartphones and other mobile devices, including at the critical point of purchase. The mobile website (m.dailyscocktails.com) developed by Hipcricket includes key features such as a product locator that empowers consumers to find local retailers that carry Daily's cocktails. In addition, Hipcricket is handling all mobile advertising for American Beverage, including banner ads and rich media. Further, the company is taking advantage of Hipcricket's post-click engagement strategy by creating an opt-in database of consumers that American Beverage can engage with long after the first click. Consumers can also text in DAILYS to 80404 to join the VIP club.
"Working with Hipcricket has enabled us to provide a call to action - through mobile advertising and QR codes on product packages - that allows us to leverage a remarketing strategy that engages with consumers throughout the year with timely communications about their favorite Daily's products," said Molly Boras, Director of Marketing and Strategy at American Beverage Corporation. "Having an SMS database allows us to encourage consumers to opt-in to receive promotional information on new Daily's products, coupons and sweepstakes information."
Hipcricket's software-as-a-service (SaaS) AD LIFE platform, with capabilities that include messaging (SMS/MMS), 2D/QR bar codes, mobile coupons and mobile web applications, has powered more than 200,000 campaigns for leading brands and advertising agencies.
"Daily's was first to market with its ready-to-drink frozen cocktails and quickly recognized the need for additional digital tools to maintain its leadership position in the competitive beverage industry. Using mobile as the pillar of its fully integrated summer campaign - which also includes online, social, print and television spots - not only provides information regarding the new ready-to-drink category, but also generates one-on-one conversations with individuals at the point of decision, ultimately converting consumers to the new product category," said Doug Stovall, Hipcricket Executive Vice President - Sales and Services.
About Hipcricket
Hipcricket, Inc. , a wholly-owned subsidiary of Augme Technologies, Inc. (otc.bb:AUGT), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS/MMS, 2D/QR codes, mobile websites, advertising via AD SERVE(R), Hipcricket's patented mobile ad platform, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable successes across an industry-leading 200,000 campaigns for many national and regional brand-name companies and organizations, such as Macy's, MillerCoors, Nestle, Clear Channel and The American Cancer Society. From building optimized mobile websites and landing pages using Hipcricket's patented device detection and rendering capabilities, to the execution of highly targeted mobile advertising campaigns using custom rich media development and world class analytics, Hipcricket delivers the only end-to-end mobile marketing and advertising solution on the market.
Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco, and Miami.