As brands work to understand how adopting SoLoMo strategies can improve customer engagement, conversational marketing technology provider Neolane, Inc. today announced a new resource to guide marketers toward their goals for creating unified social, local and mobile (SoLoMo) experiences. To make SoLoMo part of a tightly coordinated cross-channel marketing strategy, Neolane has released a whitepaper, "SoLoMo: From Concept to Practice," which describes how brands' relationships with customers are being challenged through dynamic online....