Amazon is doubling the excitement this year by extending Prime Day to four full days, from July 8 through July 11. Prime members can look forward to millions of deals across over 35 product categories, from household staples and back-to-school supplies to beauty, tech, and fashion. This summer’s event marks Amazon’s longest Prime Day ever and introduces “Today’s Big Deals,” a new feature spotlighting themed daily price drops that launch at midnight and are available while supplies last. The company promises its lowest prices of the year on top brands like Sony, Samsung, Levi’s, and Dyson, along with deals from newer arrivals like Tarte Cosmetics and Unwell Hydration.
Amazon Prime Vice President Jamil Ghani said, “New this year, we’re offering exclusive deals including fuel discounts for summer travel, alongside some of our lowest prices of the year from top brands. We’re also excited about our enhanced Prime for Young Adults membership, giving 18–24-year-olds the ability to enjoy new exclusive perks like 5% cash back for a limited time, plus new shopping features that make discovering personalized savings easier than ever. Prime Day is about celebrating our members by providing them with exceptional savings and convenient delivery, and now is an excellent time to save.”
Early access to discounts has already begun, offering members savings on essentials like groceries, BBQ supplies, swimwear, and back-to-school gear. Items such as school tech starting at $15 and college dorm must-haves are available ahead of the main event, and customers can explore curated shops like Amazon’s Back to School and Off to College storefronts for easy, affordable prep. Prime members can also leverage tools like Alexa+ for personalized deal alerts, ensuring they don’t miss out on price drops for wishlist items during the event.
This year, Amazon is also spotlighting small businesses, offering early deals on brands like LuxClub and Tipsy Elves, and expanding benefits for young adults with its newly revamped Prime for Young Adults membership. Eligible 18–24-year-olds can enjoy a free six-month trial and exclusive perks like 5% cash back and discounts tailored for college living. Additional promotions include cash back incentives with the Prime Visa and the Prime Store Card, and special offers on Amazon devices.
Prime Day 2025 also enhances convenience by integrating more ways to shop and save, from exclusive fuel discounts at bp and Amoco to Grubhub+ savings and 80% off select Kindle books. Members can access travel discounts, free Kindle Unlimited subscriptions, and entertainment deals through Prime Video. The event is supported by Amazon’s AI shopping assistant Rufus and personalized shopping features that help users find deals relevant to their interests and habits, such as curated guides and custom recommendations.
LeBron James is starring in a new Amazon Prime Day ad campaign to promote the event. Watch as James tries to figure out what’s next in his career as he imagines himself as a chef, a barber, a lounge singer, and a camp coach in this fun and engaging video: https://www.youtube.com/watch?v=a8vDu6AJ-sE