Allstate Insurance Company’s iconic tagline, “You’re in Good Hands with Allstate,” was created in 1950 and represents the company’s mission to provide customers with peace of mind in their times of need. To signal a deeper, differentiated customer experience, in May Allstate revamped the slogan to, “It’s good to be IN good hands. Now, Allstate launched a new Hispanic advertising campaign, “Estar en buenas manos nos da más,” stressing the importance of being in good hands. The Hispanic....

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