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Alaska Airlines has announced it will purchase Hawaiian Airlines for approximately $1.9 billion. The airlines will maintain their respective brands while integrating into a single operating platform. The combined company will offer service to 138 domestic and international destinations, plus access to 1,200 additional destinations through partner airlines. The transaction is expected to improve operating efficiency and market competitiveness for both airlines.
As part of the agreement, the airlines will offer a combined loyalty program with expanded member benefits, including a co-branded credit card, global airport lounge access, and the ability to earn and redeem miles on 29 partner airlines.
“This combination is an exciting next step in our collective journey to provide a better travel experience for our guests and expand options for West Coast and Hawaii travelers,” said Ben Minicucci, Alaska Airlines CEO.
The airlines expect the sale to close in the next 12-18 months.
Read More on Loyalty360:
Alaska Airlines Adds Global Itineraries, Lowers Reward Thresholds for Loyalty Members in 2024
Southwest Updates Rapid Rewards Loyalty Program and Increases Rewards for 2024
United Airlines Enhances Customer Experience with New Amenities
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