Coming off a disappointing first quarter, in which sales fell 20%, Aéropostale is targeting this year’s Back to School season as a potential springboard to brand loyalty and profitability.
“As we discussed about 10 weeks ago during our last earnings call, we saw the first quarter representing a period of transition and a time of volatility for us,” Aéropostale CEO Julian Geiger said during the company’s May 21 first-quarter earnings conference call, according to Seeking Alpha. “At that time, we....