The point of adverting is to get people to experience a message and, hopefully, to somehow act on it. Advertising has crossed paths with every media channel in existence, and now it maintains an increasingly dominant presence the digital sphere as well. As more people turn their attention online for news, entertainment, and social interaction, it is becoming a territory that customer engagement marketers are eager to explore.
The entire point is negated, however, if people do not actually see or hear the messages. This has been a challenge....