Marketing research firm SSI continued to bolster its B2B inSSItes portfolio on Monday, announcing a partnership with AccorHotels, the world’s leading hotel operator. In return for providing customer insight via Club Opinions, free from SSI, members of the Le Club AccorHotels loyalty program will receive points redeemable for air travel, rail travel, future hotel stays, and shopping.
The collaboration is significant in the SSI will now have access to survey data from much of Le Club AccorHotel’s 23 million global members....