Michael Marchand, global director, chief customer office−commercial, customer loyalty for Dell EMC, shared a quote from a Dell EMC customer on a recent visit to Boston. “People do business with people and with companies that have a soul,” the customer said. That was the theme of Marchand’s session titled, “Building a Better B2B & B2G Customer Experience with Advanced Analytics,” Wednesday at the 10th annual Loyalty Expo. “Customer relationships will be the ultimate differentiator,&rdquo....

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