DAILY NEWS

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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Personalization a Challenge for Brands; Showing a Need for Contextualized Customer Experiences

Personalization is an omnipresent buzzword in the loyalty marketing industry, especially during the hectic and furious holiday season. Yet, many...

Research & Reports

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Mastering Adaptive Customer Engagements

Call it the “age of the customer” or the era of the “Internet of me”...just don’t call it an engagement landscape...

Article & Blogs

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

How the Future of Financial Planning and Analysis Should be; A European Perspective

In a recent global study conducted by CFO Research and sponsored by SAP, finance executives from Europe acknowledge increasing pressure to deliver...

Multimedia

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Not Your Father’s Loyalty & Rewards Program

What happens when an exec running Air Canada’s Aeroplan loyalty program becomes the Chief Marketing Officer of North America’s 4th ...

Webinars

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Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

Transitioning Your Business Toward an Ideal Customer Experience: A Practical Plan

Topic: Customer Experience Presented on February 18th, 2016 at 1 P.M. ETTechnology is becoming such an ingrained part of everyday life and it is...

SAP

Customers are savvier and demand more from brand experiences. They flow across multiple channels, including social media and mobile devices, sharing their experiences and learning from others whenever and wherever they desire. Marketers are experimenting with these channels trying to figure out how best to connect with their audiences, but the...

Our Members

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Bernard Chung ,
Senior Director, Global Marketing

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Derek Klobucher ,
SAP Corporate Communications

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Gurdeep Dhillon ,
Vice President of Worldwide Marketing Programs, SAP Customer Engagement & Commerce

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Hansen Lieu ,
SAP Director Global Solution Marketing, CRM

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Jamie Anderson ,
VP Global Solution Marketing

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Lana Smith ,
Director, Content Marketing

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Margot Heiligman ,
Director, Solution Management

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Michael Brenner ,
SAP VP of Marketing and Content Strategy

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Todd Wilms ,
SAP Head of Social Business Strategy

Contact

Bernard Chung
Senior Director, Global Marketing
+1 650 320 3517
[email protected]

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