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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.
Personalization is an omnipresent buzzword in the loyalty marketing industry, especially during the hectic and furious holiday season. Yet, many...
Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.
Call it the “age of the customer” or the era of the “Internet of me”...just don’t call it an engagement landscape...
Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections
In a recent global study conducted by CFO Research and sponsored by SAP, finance executives from Europe acknowledge increasing pressure to deliver...
What happens when an exec running Air Canada’s Aeroplan loyalty program becomes the Chief Marketing Officer of North America’s 4th ...
Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.
Topic: Customer Experience
Presented on February 18th, 2016 at 1 P.M. ETTechnology is becoming such an ingrained part of everyday life and it is...
Customers are savvier and demand more from brand experiences. They flow across multiple channels, including social media and mobile devices, sharing their experiences and learning from others whenever and wherever they desire. Marketers are experimenting with these channels trying to figure out how best to connect with their audiences, but the...
,Senior Director, Global Marketing
,SAP Corporate Communications
,Vice President of Worldwide Marketing Programs, SAP Customer Engagement & Commerce
, SAP Director Global Solution Marketing, CRM
,VP Global Solution Marketing
,Director, Content Marketing
,Director, Solution Management
,SAP VP of Marketing and Content Strategy
,SAP Head of Social Business Strategy
Senior Director, Global Marketing
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