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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Everyone wants the love of their customers. Marketers collectively spend billions of dollars each year to attain it, while consumers are increasingly resistant to give it.Why?Too often, marketers are in a mad race to attract customers across every...Read More
Personalization. Personalization. Personalization.
“Be sure to personalize the content you create and send to customers.” We’ve heard it time and time again. But it is 2018 now, and personalization doesn’t mean what it...Read More
If your marketing technology landscape looks more like a spaghetti dinner plate, well, you are not alone. For many years, marketing leaders had carte blanche authority to invest in whatever customer interaction tools and technology needed to help...Read More
In our day to day working lives as marketers we often don’t get a chance to rise above our busy daily schedules and tasks to really observe our customers. No doubt customers have changed – and continue to change – and there...Read More
In a recent global study conducted by CFO Research and sponsored by SAP, finance executives from Europe acknowledge increasing pressure to deliver clear, actionable business insight to their colleagues—just not as much as their peers from...Read More
Millennials are the last generation with a front row seat experiencing the change from analogue to digital. Their youthful eyes saw the world turn global and connected. They were witness to the introduction of the sharing collaborative economy...Read More
Every business has the potential to be a digital business. More importantly, every business must become a digital business. As the number of smart, connected devices—from phones to cars to wearables—moves toward a tipping point where...Read More
The term “customer engagement” is used so often that it can admittedly sound a bit hollow. However, for those of us designing and developing enterprise software, it is a solid, hard-core matter of survival. Whether long-term or short...Read More
Ready or not, the world is changing – and your business models and processes must evolve to keep pace.First, anything and everything that can be digitized will be, from your digital reputation that determines how quickly you get an Uber...Read More
By now, most IT leaders have become convinced of the need to move their organizations away from a mindset of delivering functions and features, and move toward a focus that puts the user’s true needs at the center, employing design thinking...Read More