Luke Russell

In the wake of Tuesday’s cancellation of Wyndham Rewards’ exclusive 12-hour opportunity for Starwood SPG loyalty members, Loyalty360 sought the views of some companies that are members of its Association. Wyndham Rewards&rsquo...Read More

Relevance, when combined with the acquisition of real-time customer insights, holds the key to a successful loyalty program. Take, for example, sandwich shop chain Quiznos, which recently launched a new app-based customer loyalty offering (Toasty...Read More

Marketers that truly listen to their customers and deliver on those insights gleaned typically have an advantage when it comes to brand loyalty and overall customer experience.AARP fits this description perfectly.   A past winner of the...Read More

In the afterglow of being acknowledged as offering the Best Payback among leading hotel loyalty programs, officials for Wyndham Rewards wanted to extend a generous and exclusive opportunity to Starwood SPG members, whose reward value return was...Read More

It is important for all brands to move forward, lest they fall behind. Here is an example of how Nissan is moving forward today. Nissan recently unveiled its latest Retail Environment Design Initiative (NREDI 2.0) at one of its...Read More

Embracing seamless cross-channel customer engagement is paramount for retailers, according to a new study from Viant. While ecommerce sales have experienced exponential growth during the past decade, 93% of retail transactions are still occurring...Read More

Back in August, following Wyndham Rewards’ big win in the U.S. News & World Report’s hospitality category, Noah Brodsky, the brand’s SVP of worldwide loyalty and engagement, told Loyalty360 that “people are tired of...Read More

Differentiating the customer experience is always foremost among priorities for Walgreens and, with the launch of Beauty Enthusiast, a new beauty club within its Balance Rewards loyalty program, company officials believe they have accomplished...Read More

In this day and age of seemingly omnipresent digital customer experience, it’s interesting to note an industry that is not delivering in this area: Insurance companies. Consider that, for U.S. insurers, only 28% are able to answer customer...Read More

Improving customer satisfaction rates, along with increased customer engagement and brand loyalty, are key goals for any loyalty marketer. At OneMain Financial (formerly Springleaf), those lofty aspirations have become reality.Loyalty360 caught...Read More