Luke Russell

As Vito Corleone said in the 1972 classic film, The Godfather, “I’m gonna make him an offer he can’t refuse.” Well, if brands follow that same mantra, brand loyal shoppers can be swayed. A new study from Valassis titled...Read More

True innovation is a vital ingredient to brand loyalty at La Quinta Inns & Suites. What is true innovation? Loyalty360 asked Dave Sims, vice president of loyalty marketing at La Quinta Inns & Suites, to answer that question for our...Read More

Digital transformation among loyalty marketers has been an ongoing process and one that sparks considerable and sustainable customer loyalty. What’s more, digital transformation has been a “game-changer” among loyalty marketers,...Read More

Pegasystems, a software company that empowers customer engagement at the world’s leading enterprises, recently announced new artificial intelligence (AI) and robotic automation capabilities in its customer relationship management (CRM...Read More

When a company’s entire organization commits to providing a seamless, positive customer experience, ensuring top-notch customer service, the results can be powerful and compelling. Enter VIZIO, which recently earned 15 Stevie Awards...Read More

Fishbowl’s clients lead the industry in data-driven marketing. Using analytics, cross-channel digital marketing, and mobile solutions, Fishbowl’s clients are uncovering valuable guest insights, developing effective customer engagement...Read More

Blackhawk Network, a pioneer of gift cards, payments tools, and rewards delivered via a robust and convenient network—recently announced the expansion of its digital open- and closed-loop gift card incentive and rewards portfolio to better...Read More

Last year was another solid one for Planet Fitness, which added 1.6 million new members, bringing total membership to 8.9 million. Same-store sales systemwide rose nearly 11 percent during the fourth quarter, on top of a 6.2 percent increase the...Read More

For Sheila King Goodwin, senior vice president, retail banking at PeoplesBank, employee engagement and customer loyalty are forever connected. Based in Holyoke, Mass, and established in 1885, PeoplesBank has seen quite the evolution in...Read More

Digital banking success is critical for financial institutions in 2017. But, that customer engagement and brand loyalty that accompany digital banking have fallen off, according to a new study from ath Power Consulting, a leading financial...Read More