Pegasystems, a software company that empowers customer engagement at the world’s leading enterprises, recently announced new artificial intelligence (AI) and robotic automation capabilities in its customer relationship management (CRM) offerings that enable businesses to optimize their sales and customer service effectiveness with desktop analytics and machine learning.
Loyalty360 caught up with Don Schuerman, Chief Technology Officer, Pegasystems, to learn more about this new technology and how it impacts customer experience and....