Luke Russell

A complex confluence of forces is accelerating, according to Cassie Boutelle, vice president, loyalty products, global retail payments/product management, at FIS Global. During her session, “The Loyalty Effect,” at this month’s...Read More

Officials at Papa Murphy’s, the take ‘n’ bake pizza chain with more than 1,500 locations in 38 states, 14 in Canada, and 12 in Dubai believe that locally-based marketing is the key to elevating brand awareness and customer...Read More

Managing a family of brands can be a daunting challenge, but it’s one that 1-800-Flowers.com has embraced. During a session titled, “Leveraging Multi-Brand Customers to Drive Value with 1-800-Flowers,” at the 10th annual Loyalty...Read More

No longer is personalization seen as a “nice thing to have” among loyalty marketers. Personalization is viewed as a crucial piece of the customer loyalty puzzle that will have a longstanding impact on sustained brand advocacy...Read More

Is there some sort of connection between being nice and being successful? That’s what ad executive and author Linda Kaplan Thaler wondered after her then tiny agency created a string of successful campaigns for high-profile clients such as U...Read More

Officials at Air Canada−Canada’s largest domestic and international airline serving more than 200 airports on six continents−announced this week they plan to launch their own loyalty program in 2020, ending their commercial...Read More

Earlier this year, Whole Foods CEO John P. Mackey talked about “re-setting and refining our growth strategy and moving faster in fully implementing category management, which is such an integral part of our go-forward merchandising, pricing,...Read More

Interactive video has been touted among loyalty marketers in recent years as an effective way to impact customer engagement and customer loyalty.HapYak Interactive Video, a company providing a SaaS-based platform designed to allow for the creation...Read More

Jackie Bennett, vice president of Virtual Incentives, believes that, given the fact that unemployment rates hover around 4.5 percent with millennials taking over the majority of the workforce, it’s more important than ever for employers to...Read More

Wyndham Rewards has earned its fair share of accolades in recent years, during which time the loyalty program underwent a major transformation. What’s more, the program recently eclipsed 50 million members. During a session titled, &ldquo...Read More