Officials at Papa Murphy’s, the take ‘n’ bake pizza chain with more than 1,500 locations in 38 states, 14 in Canada, and 12 in Dubai believe that locally-based marketing is the key to elevating brand awareness and customer engagement.
One of the key drivers for future success is effective and engaged marketing, CEO Jean Birch said during the company’s recent first-quarter earnings call.
“We continue to believe there is significant opportunity to drive results in our existing business through increased....