Luke Russell

Jenna Flateman Posner, senior vice president, strategy, Clutch, believes that, because their goals have always been so acquisition-focused, most brands see enrollment as the key success metric. But, she said that customers have preferences...Read More

One year ago, Bond Brand Loyalty’s annual research suggested that marketers must differentiate their loyalty programs to sustain member engagement, and most programs fall short when it comes to personalization and customer experience. Fast...Read More

The challenge of personalization is one that officials at The North Face take quite seriously and they are persistent because of the enhanced customer engagement it reaps. The North Face recently earned a Silver Award in the Loyalty & Rewards...Read More

Retailers can engage their consumers year-round in a variety of ways, but customer engagement in the world of professional sports can be tricky because they have specific game schedules that carve out a portion of the calendar year. Loyalty360...Read More

When Smithfield Foods launched Smithfield Rewards, a new digital loyalty program that showcases the rich history and unique heritage of the Ham Capital of the World–Smithfield, VA−the prevailing theme was about educating its...Read More

It’s always very interesting to gauge consumer perception when it comes to airlines. Global brand strategy and market growth firm Brandigo just released a compelling new report titled, “Airlines Brand Perception Study,” which...Read More

Gap CEO Arthur Peck is committed to turning things around at the iconic company, restoring widespread brand loyalty. Peck believes there are many opportunities on the customer side. “On the customer side, we see a continuing opportunity to...Read More

Jeff Pearson, senior vice president e-commerce, LIDS Sports Group, wants to build a fiercely loyal community. In mid-March, LIDS launched a new app-based loyalty program called Access Pass. The loyalty program has two tiers: Access Pass is free...Read More

Is customer loyalty broadly misunderstood? Have brands lost the customer in their quest for customer loyalty? Those topics and more will be tackled during a compelling webinar, “The Misalignment of Loyalty,” on Tuesday, May 23, 2017,...Read More

Evolution of a loyalty program can be a complex and tricky maneuver for brands, keeping their member offerings fresh and engaging. Hard Rock International officials sought to evolve their Hard Rock Rewards loyalty program and did so through a...Read More