Luke Russell

Red Lion Hotels Corporation officials are always looking to significantly enhance the customer experience. Last month, they announced the launch of RLH Magazine, a full-color, quarterly publication for the company’s hotel owners, corporate...Read More

Venerable retailer J.C. Penney has encountered various hurdles in recent years that have impacted fiscal results and brand loyalty. But, today J.C. Penney officials embark on what they hope is the start of a new and prosperous chapter for the 115...Read More

Sonesta Hotels officials take pride in touting their Sonesta Travel Pass complimentary rewards program. What’s more, they offer a summer sweepstakes from June through Sept. 30, 2017, to engage customers about their loyalty program. Sonesta...Read More

As Office Depot officials pondered a new loyalty program, they went straight to their best source: Their customers. As a result, today Office Depot unveiled its new loyalty program, Office Depot OfficeMax Rewards Everything, that not only saves...Read More

The accolades for Chicken Salad Chick keep flowing in this year. Chicken Salad Chick’s prowess in the area of customer insights was highlighted at the fourth annual Loyalty360 Awards held at the 10th annual Loyalty Expo in May. Chicken...Read More

Helping retailers understand digital customer engagement is one of the keys for Salesfloor. Loyalty360 caught up with Ben Rodier, co-founder and chief client officer at Salesfloor, to learn more about the company and its approach toward customer...Read More

The merger of QVC and the Home Shopping Network will bring together two marketing giants and a wealth of attendant customer loyalty. Liberty Interactive, which owns QVC, will acquire the 62 percent of HSNi it does not already own in an all-stock...Read More

Sonic’s key executive decisions recently drove home the fact that an enhanced customer experience is its utmost priority. During the company’s recent third-quarter earnings call, Sonic CEO Cliff Hudson noted the following key...Read More

Moving to the cloud is often discussed among loyalty marketers everywhere, the pros and cons, the upsides and downsides. Kevin McMahon, director of global marketing at West Unified Communications Services, believes strongly that companies should...Read More

Alasdair James, who became the new CEO at Pier 1 Imports on May 1, believes that the company can and should be doing better in the area of brand traffic. He thinks that a new holistic omnichannel approach can spark new customer engagement. &ldquo...Read More