Luke Russell

Jerome Griffith has been CEO at Lands’ End for nine months and has longed for the iconic retailer to return to its roots. That rich brand heritage is a driving force behind customer loyalty. “Since I joined the company nine months...Read More

Personalized advice lies at the core of Ameriprise Financial’s client interactions and paves the way toward customer loyalty. This month Ameriprise Financial earned the highest level of customer loyalty among investment firms in the 2017...Read More

Customer experience is the key differentiator among loyalty marketers and mobile currently plays, and will continue to play, a starring role in its evolution, according to Krish Mantripragada, Chief Product Officer, Medallia. Loyalty360 talked to...Read More

Judging by some eye-opening numbers from last month’s Black Friday, global retailers hold a massive opportunity to engage with more customers than ever before. Why? A new study from Ingenico Group bodes well for global retailers and their...Read More

Officials at Melissa Shoes know that customer experience and technology work hand in hand to promote brand loyalty. Loyalty360 talked to Julian Trevino, Director of Retail & E-Commerce, U.S. & Caribbean, Melissa Shoes USA, to find out...Read More

Regions Bank is no stranger to accolades. This week Regions Bank earning the top ranking for customer satisfaction in the 2017 American Customer Satisfaction Index Finance and Insurance Report. With $123 billion in assets, Regions Financial...Read More

Omnichannel is the path to brand loyalty at Pier 1 Imports. CEO Alasdair James, who assumed his post on May 1, is confident and focused on that approach, despite some disappointing results thus far in December. “The first two weeks of...Read More

Founded in 1985, Pizza Boli’s has 79 locations in Maryland, Virginia, Washington, D.C., Pennsylvania, and New Jersey. It’s a very exciting time at Pizza Boli’s due to its new website and very new loyalty program called Boli&rsquo...Read More

As fiscal matters continue to permeate Sears Holdings Corporation−its third-quarter sales of $3.7 billion were significantly less than the $5 billion in the same period a year ago−company officials hope they can build on the success of...Read More

Customer reviews can play a major role in a loyalty marketer’s long-term engagement initiatives that can, ultimately, lead to brand loyalty. But, for loyalty marketers, making those customer reviews magically appear poses a foreboding task. ...Read More