Luke Russell

Domino’s Pizza, a global leader in pizza delivery and digital ordering platforms, has enhanced its online ordering capabilities in recent years and also leverages social and owned media to spark customer engagement and brand loyalty. For...Read More

Brands employ loyalty programs for a variety of different reasons, but it’s always important when they learn how consumers views these offerings.HelloWorld recently released a report titled, “2017 Loyalty Barometer Report: What...Read More

Investing in the overall customer experience is an integral part of a brand’s ongoing success and paves the way to strengthening consumer relationships. At Denny’s, that overarching theme has served the customers and company officials...Read More

Snipp Interactive , a global provider of digital marketing promotions, rebates, and loyalty solutions, prides itself on living on the edge of innovation. This week Snipp announced a new partnership with Appsolutely Inc. to explore ways to...Read More

Home improvement giant Lowe’s is cashing in on its omnichannel customer engagement prowess. Lowe’s recorded solid comparable sales growth of 5.7 percent during the third quarter, a figure which made CEO Robert Niblock proud. &ldquo...Read More

If a loyalty marketer can’t tailor personalized messages to consumers, the latter group will tune out and look elsewhere for customer engagement. Robin Korman, who became the Head of Loyalty Marketing & CRM for Global Hotel Alliance in...Read More

Machine learning has been a hot topic in the loyalty industry in recent years, but now seems to be building more momentum amid advances in Big Data technologies.   Loyalty360 talked to Manoj Das, VP of Products, Stellar Loyalty, to find out...Read More

All loyalty marketers have access to various amounts of consumer data, but it’s how they strategically sift through, refine, and, ultimately, personalize offers that leads to customer loyalty. Just ask Darden Restaurants, which owns several...Read More

Every brand aspires to achieving deep, emotional connections with its customers because those connections help drive lifetime brand loyalty. At Chevrolet, the Truck Legends loyalty program, launched as a Texas-only pilot in September 2016 before...Read More

Donor loyalty and stewardship is a critical priority for the Canadian Red Cross. Giving donors an ongoing outlet for feedback has better informed the Canadian Red Cross and allowed it to smooth over any rough edges in what has become an...Read More