Luke Russell

Marketing research firm SSI continued to bolster its B2B inSSItes portfolio on Monday, announcing a partnership with AccorHotels, the world’s leading hotel operator. In return for providing customer insight via Club Opinions, free from SSI...Read More

Kohl’s wants to continue its momentum from 2015 and this week announced the re-launch of the billion-dollar private brand, Sonoma Goods For Life™, which is designed to offer a casual and easy lifestyle experience across all...Read More

Customer engagement takes many forms, depending on the industry in question. For retailers and grocery stores, customers are actively looking to engage with the brand on positive terms, creating an ideal environment for connecting with the...Read More

After a difficult first half of 2015, followed by a resurgent second half, 2016 has executives at McDonald’s brimming with confidence as they eye a new loyalty program to via its smartphone app by the start of next year. According to...Read More

Raising the level of customer engagement is an ongoing quest for any loyalty marketer. For Rachel Silva, Assistant Vice President of Marketing for Pep Boys, effective customer engagement has always been at the heart of the company’s daily...Read More

Domino’s has consistently been in the top echelon of pizza chains since the brand was relaunched several years ago, and the company is looking to continue that forward momentum with its newest promotion. The company is kicking its customer...Read More

Within the past two years, the ULTAmate Rewards loyalty program gas picked up steam as an invaluable asset for Ulta Beauty. During the company’s March 10 fourth-quarter earnings call, CEO Mary Dillon noted the loyalty program’s...Read More

Express drives customer engagement through a dedicated marketing approach. “We adopted a 360-degree approach to marketing and focused on many new branding activities to drive engagement with our customers,” Express CEO David Kornberg...Read More

Dollar General enjoyed a highly successful 2015, sparked by enterprise resource planning software for its supply chain. Dollar General CEO Todd Vasos said during the company’s March 10 fourth-quarter conference call that the ERP software is...Read More

Health care providers have a laundry of concerns on their plate. From government regulations to the shifting landscape of consolidation, organizations are under pressure to juggle these issues while continuing to provide top-notch care and build...Read More