Luke Russell

“The single biggest problem in communication is the illusion that it has taken place,” according to the late great Irish writer George Bernard Shaw. Shirley Adut, Strategic Initiatives, North America, Idomoo used this quote during her...Read More

Shelley Broader, who became CEO of Chico’s FAS about six months ago, is focusing on four focus areas that will enhance customer engagement, customer experience, and customer loyalty. During Chico’s May 26 first-quarter earnings call...Read More

Loyalty marketers are keenly aware of the power of personalization and its impact on creating emotional connections with customers. But, successful execution in this area can often elude them. Loyalty360 sat down with Misia Tramp, VP Customer...Read More

It’s a “remarkable time for our company,” according to Best Buy Chairman and CEO Hubert Joly. Joly made this remark during the company’s first-quarter earnings call on May 24. Against a 1% to 2% guidance for the quarter...Read More

The intersection of the user and technology creates the opportunity to provide a unique and powerful customer experience. That is the mantra for FedEx, which prides itself on using technology and superb customer experience to yield customer...Read More

During the May 26 session titled, “Today’s Personalization is Broken. Learn the Breakthroughs that Work!” at the 9th annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty, Ernan Roman...Read More

What brand wouldn’t want Shaq to be its national brand advocate? Well, The General Automobile Insurance Services did just that. The General, an expanding auto insurance company known for its diminutive cartoon mascot and spokesperson...Read More

After Dunkin’ Donuts launched its mobile app in 2012, the attendant success from that formed the basis for the DD Perks loyalty program that began in 2014. But, as Paul Murray, Senior Manager Digital Marketing and Innovation, Dunkin&rsquo...Read More

Karen Leland is all about helping brands build better strategies that connect wholly to the customer experience. In her keynote session on May 25, which was titled, “Mapping a Branding Strategy that Harmonizes with the Customer Experience...Read More

Officials at Wizard World, the producer of Comic Con events across the nation, wanted to better understand and motivate their already devoted, yet fragmented fan base. As a result, Wizard World revolutionized customer loyalty in the event industry...Read More