After Dunkin’ Donuts launched its mobile app in 2012, the attendant success from that formed the basis for the DD Perks loyalty program that began in 2014.
But, as Paul Murray, Senior Manager Digital Marketing and Innovation, Dunkin’ Donuts, explained during his session, “Mobile as an Accelerator of Loyalty, Evolving the Customer Experience,” on May 25 at the 9th annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty, the company began to rethink its mobile strategy in 2013....