Luke Russell

Steve Sylven, Vice President Media Relations at Citizens Financial Group, told Loyalty360 that he wants to allow customers to be able to bank better. Through a partnership with Gradifi, Sylven believes customer engagement will increase due to...Read More

Customer loyalty is alive and well, according to the sixth annual Bond Loyalty Report, but marketers must differentiate their loyalty programs to sustain member engagement. “Program operators and marketers will be pleased to affirm their...Read More

Armed with a laser focus to generate positive EBITDA, Sears Holding Corporation conducted various measures in the first quarter as it transitions to an asset-light, member-centric integrated retailer. Eliminating losses, while continuing to meet...Read More

In the past few years, there has been a major evolution within the digital landscape that has fundamentally changed the global paradigm of how and where customers interact with products and services, according to Mary Hines, Managing Director and...Read More

Orbitz Worldwide is turning 15 years old and company officials want to honor their loyal customers. As a result, Orbitz is offering travelers birthday giveaways, including the “Pic Your Trip” Contest and Orbitz Birthday Sale.  ...Read More

Ulta Beauty’s success can be attributed to, in large part, its Ultamate Rewards loyalty program. Ulta Beauty CEO Mary Dillon noted the powerful competitive edge that the company’s loyalty program provides during the May 26 first...Read More

Predictive analytics−the finding and analyzing of historical patterns in historical and transactional data to identify future risks and opportunities−has been used by marketers for years to determine the best possible time, place, and...Read More

Taking time to thank customers goes a long way toward building brand loyalty. AT&T hopes that’s the case after it just launched a new customer appreciation program called, “AT&T thanks.” AT&T discussed the new...Read More

Ford’s recent U.S. retail sales were the company’s best in 11 years. Loyalty360 talked to Erich Merkle, Ford’s U.S. Sales Analyst, about how the company is impacting customer engagement, customer loyalty, and the customer...Read More

When Harlequin, a Toronto-based company that publishes women’s fiction, including 17 different romance series, was developing its loyalty program, Lucy Scinocca, Director of Loyalty and Customer Insight, said the company conducted customer...Read More