Taking time to thank customers goes a long way toward building brand loyalty. AT&T hopes that’s the case after it just launched a new customer appreciation program called, “AT&T thanks.”
AT&T discussed the new program in a release.
“We’re excited to launch AT&T thanks, an appreciation program that goes where other carriers can’t to show our customers how much they mean to us,” the release reads. “Our combination of wireless, TV, and Internet services lets us give our customers access to unique benefits, perks, and experiences as a thank-you for being with us. AT&T thanks is a true appreciation program – AT&T customers get benefits from the start. No sign-ups. No fees. No waiting periods.”
This type of appreciation is crucial in this day and age of customer expectations.
“Great service goes beyond the day-to-day relationship we have with our customers–it also includes ways to say thank you–we appreciate you,” said David Christopher, Chief Marketing Officer of AT&T Entertainment Group. “AT&T thanks is kicking off with some great entertainment-focused benefits and will build over time. The relationship we have with our customers will get better and better with exciting ways for us to show our appreciation.”
Beginning this summer, AT&T is giving its customers access to entertainment experiences and other exciting benefits:
‘Ticket Twosdays’: AT&T postpaid wireless customers will qualify to get a free movie ticket on AT&T when they buy one at full price for a Tuesday showing. These are available to qualifying customers once every week for the duration of the program. Customers can visit att.com/thanks to learn how to receive a coupon code for a free ticket exclusively through MovieTickets.com for participating theaters, including all Regal Entertainment Group theaters.
LIVE NATION Priority Pre-sale: AT&T customers will get exclusive pre-sale access to the hottest concerts and events starting this summer. Select customers will also be able to get in on access to exclusive experiences with their favorite artists.
Unique Content: Select DIRECTV subscribers will get access to special content coming soon to their TVs and their favorite mobile devices.
What’s more, AT&T thanks will launch private offers. These limited-time, surprise offers for AT&T customers will include tickets to live events, device and accessory perks, data giveaways, and more. As the program evolves, offers will be tailored to customers based on their services and packages with AT&T.
Customers can learn more AT&T thanks at: att.com/thanks.