Luke Russell

When Loyalty360 released its second annual CX Landscape: State of the Industry Report late last year, a surprising statistic related to personalization among loyalty marketers emerged: Nearly two-thirds of brands reported that personalized...Read More

Jordan Salmon, Vice President of Loyalty Marketing for MGM Resorts International, told Loyalty360 that the company wanted to offer its loyalty program more benefits and, as a result, launched the new M life Rewards MasterCard in partnership with...Read More

Customer experience has become the unequivocal differentiating factor for loyalty marketers in recent years. As a result, more brands are investing more in this crucial area to build customer loyalty and elevate the customer experience. A recent...Read More

Dave & Buster’s CEO Steve King believes that the company’s successful first-quarter performance can be attributed to a unique customer experience offered at all restaurants. “I think this is due to the uniquely customizable...Read More

Many members of GameStop’s highly successful PowerUp Rewards loyalty program have asked the company to send them their rewards automatically after reaching a certificate reward threshold. After listening to its customers, GameStop earlier...Read More

There is considerable discussion among loyalty marketers regarding the state of the electronic payments market as a customer engagement/customer experience vehicle. Loyalty360 CEO and CMO Mark Johnson has said: “We continue to see the...Read More

Customer satisfaction is not enough. So said Stephen Cannon, President and CEO, Mercedes-Benz USA, during last year’s session, “Customer Experience Is the Brand: The Mercedes-Benz Case,” at Forrester’s Forum for Customer...Read More

Some marketers complain about having too much customer experience data, but don’t know what to do with it to make it actionable. On June 14, 2016, at 1 p.m. EDT, Verint will present a webinar titled, “5 Keys to Successfully Transform...Read More

Customer loyalty is the goal for any marketer, but maintaining that brand loyalty is crucial to the long-term success of any brand. Here are five key steps to keep customers loyalty, provided by the Customer Communications Group:1. Know...Read More

Dan Shapero, Director of Product Management at LinkedIn Careers, has more customer data than he knows what to do with, but that is one of the invaluable parts of his job. At first, recruiters found more value in the data than LinkedIn officials. ...Read More