Many members of GameStop’s highly successful PowerUp Rewards loyalty program have asked the company to send them their rewards automatically after reaching a certificate reward threshold. After listening to its customers, GameStop earlier this month offered customers the option to customize their reward experiences, tracking their accounts in real time, while keeping more money in their pockets during a more personalized experience.
Darin Smith, Senior Director of GameStop’s PowerUp Rewards program, told Loyalty360 that....