Luke Russell

Dunkin’ Donuts has enjoyed an excellent period since it launched its DD Perks loyalty program in January 2014. Recently, Dunkin’ Donuts eclipsed a major milestone: 5 million members in the DD Perks loyalty program.Loyalty360 caught up...Read More

For many loyalty marketers, making the right choices based on their respective budgets goes a long way toward achieving brand loyalty. According to a new study from Visual IQ titled, “Bring Algorithmic Attribution Up to Speed: Accelerate...Read More

Moe’s Southwest Grill has been known for its innovations. Enter its most recent example: The unveiling of its new in-restaurant artwork that features foodscapes–stunning landscapes made with Moe’s fresh ingredients–that...Read More

Transparency is a term often tossed about by many loyalty marketers to spark brand allegiance and advocacy. According to a new study from Label Insight, product transparency can magnify customer engagement and brand loyalty. Consumer demand for...Read More

There are all kinds of ways for loyalty marketers to enhance customer engagement, the overall customer experience, and, ultimately, brand advocacy. And for many people, the right music can make all the difference in the world when it comes to what...Read More

Neiman Marcus always sets a high bar when it comes to customer experience and customer engagement. As a result, Neiman Marcus tested a solution from Coherent Path−which uses a personalization platform that enables retailers to optimize...Read More

Although Sears officials have touted its Shop Your Way loyalty program as the key lever in the venerable company’s return to significant brand loyalty, something has gotten in the way of their strategy: A highly challenging retail...Read More

U.S. Cellular recently unveiled its Samsung ‘store-within-a-store’ concept at a store in Madison, Wis., stamping itself as the first wireless provider in the U.S. to offer a Samsung product-focused store-within-a-store experience to...Read More

As schools get ready to open next week in most of the country, for loyalty marketers, the holiday season looms large. According to Experian Marketing Services’ Q2 2016 Email Benchmark Report, email can play a very important role in elevated...Read More

For Express, its fiscal second-quarter performance fell well short of its expectations, due in large part to a strategic oversight that contributed to a decline in store traffic. During the company’s earnings call on Wednesday, Express CEO...Read More