U.S. Cellular recently unveiled its Samsung ‘store-within-a-store’ concept at a store in Madison, Wis., stamping itself as the first wireless provider in the U.S. to offer a Samsung product-focused store-within-a-store experience to customers in company-owned stores.
The concept, which consists of a 100-square-foot dedicated branded Samsung experience area within a U.S. Cellular store, is set to roll out at approximately 57 retail store locations now through October.
Each Samsung store-within-a-store includes an....