Luke Russell

When it comes to customer engagement for health care companies, a literacy challenge exists. According to a new study from UnitedHealthcare, many Americans do not understand basic health insurance concepts that are important to using their health...Read More

At OneMain Financial (formerly Springleaf), genuine care triggers long-term customer loyalty. Those 1-to-1 interactions, knowing customers by first name, have become an integral component of OneMain Financial’s successful business model...Read More

Customer experience means many thing to different companies. At McorpCX, customer experience is its daily mantra.Loyalty360 caught up with Michael Hinshaw, president and CEO of McorpCX, to find out more about the company’s approach toward...Read More

Health Mart, a network of more than 3,500 independently owned and operated pharmacies, and a wholly-owned subsidiary of McKesson Pharmaceuticals, has assumed control of customer satisfaction among brick-and-mortar chain drug...Read More

Familiprix, a leading pharmacy chain with more than 350 locations throughout Quebec and New Brunswick, has seen impressive numbers since it launched its new loyalty program, FAMILIPLUS, on the DataCandy platform.Loyalty360 caught up with Annick...Read More

Innovation is a critical driving force directly related to Ford’s customer experience efforts.Ford employees are driving innovation in every part of the business at a record pace. Consider that, through August, more than 4,500 Ford employees...Read More

Brands want to use incentives that will entice consumers to engage with them and, ultimately, purchase their products. Incentives, when used correctly, can also go a long way toward building magnified customer engagement and brand loyalty.Virtual...Read More

Customer loyalty is, arguably, the most important facet to consider in any marketing strategy. But, do loyalty marketers sometimes over-think things?Loyalty360 caught up with Ryan Massimo, Marketing Director at Dell, to find out his thoughts on...Read More

Wolverine Worldwide, an American footwear manufacturer with a global footprint that spans approximately 200 countries and territories, invests in customer intelligence to key customer engagement initiatives that spark brand loyalty. Wolverine...Read More

Kroger has enjoyed a long tenure of excellence when it comes to customer loyalty, customer experience, and customer engagement. Solid fiscal performance and stellar accolades seem to shadow Kroger. During its recent second-quarter results...Read More