Customer Loyalty Comes to OneMain Financial Through Genuine Care

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At OneMain Financial (formerly Springleaf), genuine care triggers long-term customer loyalty. Those 1-to-1 interactions, knowing customers by first name, have become an integral component of OneMain Financial’s successful business model. Loyalty360 caught up with Dave Hogan, Executive Vice President, Decision Analytics & Marketing, OneMain Financial to learn more about the company’s approach to customer loyalty. “Customers are more loyal to OneMain because we genuinely care about them and we take providing....

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