Omar Agha

I was recently interviewed for a Newsday article related to our First Impressions Email Study. The article, by Jamie Herzlich, covers all the key elements I continuously preach about on how to make a good first impression with your...Read More

Let’s play a quick word association game. I say “content” you say “blog post”. Unfortunately for all too many of us, this is the initial response. And likely the reason why so many of us are reluctant to...Read More

As we say on our Integrated Marketing Campaigns page, successful marketing integration involves a solid understanding of what each channel does best. And to understand what each channel does best, you need to know who the audience is and...Read More

Who doesn’t love a good story, or even better, a juicy secret? And we all have them, right? (If you stick with me, I’ll even share one of my personal secrets with you.) Similar to people, your metrics have stories ...Read More