Let’s play a quick word association game. I say “content” you say “blog post”. Unfortunately for all too many of us, this is the initial response. And likely the reason why so many of us are reluctant to support content marketing plans. But I’m here to say NO MORE. “Blog post” can be scary, but content is so much more than that.
If you think about it, the content motto is similar to that of recycling. “Reduce. Reuse. Recycle....