The Metaverse and Loyalty: What Virtual Worlds Mean for Travel Rewards

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Virtual travel experiences are no longer a futuristic concept. They’re redefining how brands build connection and loyalty. The metaverse, once synonymous with gaming, now encompasses a dynamic ecosystem of virtual reality (VR) and augmented reality (AR) platforms, digital twins of real-world destinations, and thriving virtual economies where travelers can explore, earn, and engage. These technologies allow brands to merge the physical and digital journey, creating loyalty that....