Dupe culture has taken the retail industry by storm, particularly among younger shoppers looking for luxury on a budget. A “dupe” refers to a product designed to closely mimic a more expensive brand’s look, feel, or function at a fraction of the price. With the help of platforms like TikTok and Instagram, dupes have skyrocketed in popularity. Roughly 71% of Gen Z consumers report buying cheaper versions of name-brand products, often inspired by social media influencers....