Australia’s loyalty market is heating up—set to grow 15.5% annually and reach US$1.20 billion by the end of 2025 (Herald Sun, Business Wire). On paper, it’s a marketer’s dream: over 95% of Australians belong to at least one loyalty program, and ~61% are signed up for several. However, beneath that impressive reach lies a more sobering reality—only about 50% of members are active, and just ....