[Podcast] Executive Perspectives - Finding the Right Level of Sophistication
  1. CRM (Customer Relationship)
  2. Customer Engagement
  3. Data Analytics
  4. Loyalty / Rewards Programs
  5. Mobile
  6. Voice of the Customer
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We use the word sophistication in everyday conversation in different ways. One could talk about the sophistication of the wealthy, or how a neighborhood over time changed from simplicity to sophistication. The thesaurus lists the following....

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