CONTENT GALLERY

Brands building the best relationships with their customers and loyalty program members are those that proactively seek to learn how customers and members feel, their perspectives of the brand, what their expectations are, and if there are any...Read More

In this second installment, Loyalty360’s supplier members and loyalty strategy experts continue to discuss the technologies and strategies playing a key role in the future of customer loyalty, how AI — leveraged correctly &mdash...Read More

In a competitive marketplace crowded with a constant barrage of brand messaging, traditional customer loyalty programs are no longer going to cut it. As customer expectations for more customized rewards, experiences, and communications continue to...Read More

Old Mutual Partners with Comarch to Launch Loyalty Program in Namibia  The African financial services company Old Mutual has launched its customer loyalty program in Namibia. Powered by the global IT provider Comarch, Old Mutual Rewards...Read More

Data leads the way in modern marketing, serving as the foundation for informed decisions at every turn. Today's customer loyalty strategies rely on an intricate network of gathered and analyzed data points. These insights are then harnessed to...Read More

As governments enact new data privacy laws and set forth regulations to protect consumers, some brands remain unprepared to meet the new requirements — unsure of what they must do to remain compliant and where to begin. With challenges...Read More

Albertsons Gamifies Summer Savings The popular grocer, Albertsons, is adding a fun way for loyalty members to earn points this summer. The new game on the membership app and website, Flavor Adventure, allows players to unlock minigames, new...Read More

For companies focused on bringing more value to their customers and loyalty program members, brand-to-brand partnerships are a growing area of interest. However, building successful partnerships can be challenging for even the most seasoned brands...Read More

As the customer loyalty ecosystem expands more into digital environments and new technologies, these new elements provide a variety of benefits to loyalty programs. Changing technology continues to improve the loyalty environment, however...Read More

As brands seek to build deeper relationships with their customers and differentiate themselves from competitors, “adding value” is a key consideration for marketers as we move deeper into the new year. Value can come in many forms, but...Read More