Macy’s wants to focus on an omnichannel strategy and technology by using the latest technologies with new approaches to convenience, along with rolling out a variety of new features aimed at customer satisfaction.
“Macy’s and Bloomingdale’s remain committed to operating at the forefront of innovation, as well as fostering a locally relevant shopping experience in every store,” Macy’s Chairman and CEO Terry J. Lundgren said in a release. “We will continue to test, to learn, and to proceed....