Vera Bradley Targets Customer Insights with New Partnership
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Vera Bradley wants an unforgettable customer experience. As a result, Vera Bradley has partnered with ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics. As a leading designer of women’s handbags and accessories, luggage and travel items, eyewear, stationery and gifts, Vera Bradley has implemented ShopperTrak’s Perimeter Analytics solution at each of its new U.S. stores this year, with plans to roll out the service across all corporate stores in the coming year. “Finding a....

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