Jeffrey Sass, CMO, .CLUB Domains, LLC believes top-level domain names can play a significant role for brand identity and customer engagement.
During Tuesday’s Loyalty360 webinar titled, “Your Customers Are Members of Your Club−How A .CLUB Domain Name Can Help Build Your Loyalty Brand,” Sass discussed the current state of top-level domains (which are the words to the right of the dot in a URL such as .com, .org, .edu, or .gov.)
Sass explained to attendees that, historically, there have been around 22 top-level....