CHICAGO, Dec. 20, 2010—Credit card issuers are working harder than ever to retain existing customers and attract new ones. According to Mintel Comperemedia, a service that provides direct marketing competitive intelligence, credit card mailings are up dramatically from this time a year ago, and that increase is due in large part to credit card offers promoting rewards programs.
The numbers paint a clear picture with approximately 1.2 billion offers for new credit cards received by US consumers in Q3 2010, ....