As the onmi-channel customer experience continues to become a reality, the edge between traditional media outlets and innovative cloud-based services continue to blur. The momentum is building, and software developers like Vlocity are increasingly leaping at the chance to pioneer new platforms that can streamline the customer experience across multiple channels and digital devices. And in response, companies such as Sky Italia are welcoming the burgeoning partnerships that are beginning to arise.
The reasons are simple. Consumers are....