Fourth-quarter financial results were firmly positive for Pacific Sunwear of California, but President and CEO Gary Schoenfeld wants to deepen customer relationships and enhance customer engagement to spark brand loyalty.
“High on the list for 2015 is further strengthening our customer connection,” Schoenfeld said during the company’s March 25 fourth-quarter earnings conference call, according to Seeking Alpha. “As I have said before, we have not had the luxury of a multimillion dollar marketing budget to boldly....