To say that Safeway knows a little something about customer engagement and brand loyalty would be quite an understatement. Safeway’s massively popular Just for U customer loyalty program, which launched in 2010, is a key driver for brand advocates.
Keith Colbourn, SVP Loyalty & Analytics, Safeway told Loyalty360 that the loyalty program is vital for customer engagement.
“Loyalty for us is about engaging with customers in a friendly and fun way,” Colbourn said. “We want to provide true value to our customers. We....