Customer acquisition always seems to be the end goal for consumer-facing companies globally. But according to a new report from Manta and BIA/Kelsey, for the first time small businesses are investing more of their time, money and resources in strengthening relationships with existing customers versus acquiring new customers.
The report, “Achieving Big Customer Loyalty in a Small Business World,” details findings from nearly 1,000 small business members of Manta’s online directory community.
“Manta's mission is....