Desmond Edwards, VP of Marketing Services, Bloomin’ Brands told attendees at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association, that loyalty marketing has to be fun.
“It needs to be fun,” Edwards said. “If we’re not having some fun from a marketing standpoint, we’re missing the mark.”
During his session with Andrew Robbins, President and co-founder of loyalty technology provider Paytronix, Edwards discussed invaluable lessons learned from loyalty....