Herve Pluche, Global Vice President, SAP Precision Marketing will be one of the featured speakers during a session at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The event will be held March 17-19, 2014, at the Hyatt Regency Grand Cypress in Orlando, Florida.
Pluche, who is the initiative lead for SAP Precision Marketing, a new solution designed to inform and influence consumers at the point of decision through personalized offers and product recommendations, participated in a....