Brandon Logsdon, President and CEO of the Fuel Rewards Program, told Loyalty360 that listening to customers and customer engagement are two crucial factors for any company to gain success.
The Fuel Rewards Program’s latest campaign, “Winter’s 20s promotion,” is in response to customers seeking something easier to use. The Fuel Rewards Program, which has more than four million engaged members nationwide, is a national merchant program that rewards consumers with cents-per-gallon off for their everyday purchases made....