ath Power Study Reveals Customer Service Is Improving Though Other Issues Remain
ath Power Consulting, a leading financial services research and strategy firm, today announced the results of its 2012 ath Power Ideal Banking Study™, a detailed assessment of the retail customer experience at banks nationwide. Findings from the annual study show that 41% of customers are satisfied overall with their primary banking institution, a notable rise from last year’s average of 37%. Credit unions continue to achieve much higher....